Authors jennifer aaker and andy smith discuss their new book the dragonfly effect, on the power of social media to create social change. Quick, effective, and powerful ways to use social media to drive social change, and dragonfly effect workbook bw. This workbook will help you further explore and understand how to tap into social media using psychological insights to achieve a single, concrete goal. Sep 16, 2010 authors jennifer aaker and andy smith discuss their new book the dragonfly effect, on the power of social media to create social change.
Andy smith born january 9, 1968 is an american entrepreneur, start up advisor, and author. Quick, effective, and powerful ways to use social media to drive social change by jennifer aaker. Aaker coauthored the awardwinning book, the dragonfly effect, which has been translated into over 10 languages, as well as the power of story, which drew on behavioral science to provide a handson tool to help companies put the dragonfly effect model to work. Described by the new yorker as the first book to explain what happens at the intersection of social media like. Jennifer aaker and andy smith discuss their path breaking book, the dragonfly effect josseybass, 2010, and explain why the revolution has been tweeted. Oct 26, 2010 the dragonfly effect by jennifer aaker, 9780470614150, available at book depository with free delivery worldwide. Jennifer aaker and andy smith are clear that their goal in writing the dragonfly effect was to help the reader harness social technology to meet their goals. The dragonfly effect free summary by jennifer aaker and. Jennifer aaker and andy smith show how to harness the power of contemporary social media in the dragonfly effect. Andy smith and jennifer aaker, coauthors of the dragonfly effect introduce themselves and their book on quick, powerful and effective ways to. Subscribers to my free weekly newsletter get access to extended interviews. Quick, effective, and powerful ways to use social media to drive social change, which he wrote with his wife, dr.
Aaker coauthored the awardwinning book, the dragonfly effect, and is the recipient of the distinguished scientific achievement award, stanford distinguished. Quick, effective, and powerful ways to use social media to drive social change aaker, jennifer, smith, andy, adler, carlye, ariely, dan, heath, chip on. The coauthors of the book jennifer aaker and andy smith are both alisters in their own rights. The dragonfly effect summary by jennifer aaker overdrive. A social psychologist and marketer, jennifer aaker is the general atlantic professor of marketing at stanford universitys graduate school of business. Quick, effective, and powerful ways to use social media to drive social change by aaker, jennifer, smith, andy, adler, carlye, ariely, dan, heath, chip isbn. A homegrown californian, jennifer has studied at the sorbonne, and counts winning a danceoff in the early 1980s among her most impressive accomplishments. The dragonfly effect by jennifer aaker overdrive rakuten. Empathize with your audience to develop points of view pov. For millions of americans, the novel coronavirus or covid19 went from minor, faroff worry to.
Josseybass also publishes its books in a variety of electronic formats. The dragonfly effect shows that you dont need money or power to inspire seismic change. Jennifer aaker is a social psychologist and marketer, jennifer is the general atlantic professor of marketing at stanford universitys graduate school of business where she is a soughtafter teacher in the executive education program as well as mba courses including building innovative brands, how to tell a story, the power of social technology, and designing for happiness. Get the key points from this book in less than 10 minutes. Mar 09, 2018 the dragonfly effect summary by jennifer aaker, andy smith, and carlye adler teaches you a handful of quick, effective and powerful tips which you can practice while using social media to drive social change. The dragonfly effect free summary by jennifer aaker and andy. You can use these powers to good purpose by following the advice of the husband and wife writing team, jennifer aaker and andy smith, who collaborated with journalist carlye adler. With energy, focus, and a good wireless connection, anything is possible. In 20, she coauthored the power of story, which drew on behavioral science to provide a handson tool to help companies put.
Aaker is widely published in leading scholarly journals and her work has been featured in the economist, the new york times, the wall street journal, the atlantic, and science. You did some research on awe and how it affects us. Quick, effective, and powerful ways to use social media to drive social change jennifer aaker and andy smith with carlye adler, foreword by. So im predisposed to like this book because i know its based on serious research. Jennifer aaker books list of books by author jennifer aaker. Quick, effective, and powerful ways to use social media to drive social change by jennifer aaker and andy smith and carlye adler overview proven strategies for harnessing the power of social media to drive social change.
The dragonfly effect shows how any individual or organization can turn their passion for reaching out to the world into a concrete set of actions. The dragonfly effect is a must read for those inspired by the expansive opportunities presented by social media. Read the dragonfly effect quick, effective, and powerful ways to use social media to drive social change by jennifer aaker available from rakuten kobo. Jennifer aaker is one of my colleagues at stanford. Quick, effective, and powerful ways to use social media to drive social change ebook. The framework is easy to use and highly transferable and so this book will be both helpful and interesting to a wide variety of individuals. Quick, effective, and powerful ways to use social media to drive social change by jennifer aaker, andy smith, carlye adler with, chip heath foreword by jennifer aaker audio mp3 on cd mp3 on cd unabridged. The dragonfly effect by jennifer aaker and andy smith with carlye adler is an insightful novel that guides you through the process of setting a goal and successfully executing it.
The dragonfly effect jennifer aaker, andy smith, carlye. Reveals the four wings of the dragonfly effectand how they work together to produce colossal results. Jennifer aaker stanford graduate school of business. May 01, 2012 the dragonfly effect is a nice starter book for those new to social media and at the same time, its a handy reference for notforprofit organizations that seek to achieve greater social good through social media. Bhatias story illustrates two essentials for socialmedia campaigns. Best known for her research on time, money, and happiness, 1 aaker also focuses on the transmission of ideas through social networks, the power of story in. Jennifer aaker born 15 january 1967, california is an american social psychologist, author, and general atlantic professor of marketing at the stanford graduate school of business.
Jessica jackley, founder of kiva and profounder the dragonfly effect shows how social technology, openness, and empathy can come together to change the world. Quick, effective, and powerful ways to use social media to drive social change jennifer aaker, andy smith proven strategies for harnessing the power of social media to drive social changemany books teach the mechanics of using facebook, twitter, and youtube to compete in business. The dragonfly effect audiobook by jennifer aaker, andy. Jennifer aaker, andy smith, carlye adler with, chip heath foreword by, dan ariely afterword by. Quick, effective, and powerful ways to use social media to drive social change amazon affiliate link. User needs to users needs because surprising insight. Mar, 20 a social psychologist, jennifer aaker is the general atlantic professor of marketing at stanford universitys graduate school of business. The dragonfly effect by jennifer aaker, andy smith with. Jennifer aaker is the author of the dragonfly effect 3. The dragonfly effect goodreads meet your next favorite book. Jennifer aaker san francisco bay area professional.
Set a single, concrete goal, and never underestimate what a powerful narrative can do. Aaker coauthored the awardwinning book, the dragonfly effect which has been translated into over 10 languages. The dragonfly effect has introduced and demonstrated the use of a truly amazing framework for creating a movement. Actionable use tactical micro goals to achieve longterm macro. The dragonfly effect by jennifer aaker, 9781491581933, available at book depository with free delivery worldwide. Cooper and jennifer a social psychologist and marketer, jennifer aaker is the general atlantic professor of marketing at stanford universitys graduate school of business. Proven strategies for harnessing the power of social media to drive social change many books teach the mechanics of usin. While the use of animalthemed literary devices to make business points could be worn out after penguins, mice, beavers and hedgehogs. If youre looking to start a campaign or movement this book is a must. Aug, 2010 jennifer aaker and andy smith show how to harness the power of contemporary social media in the dragonfly effect.
Coauthors and husband and wife, jennifer aaker and andy smith live in lafayette, california with their two little dudes and a princess. Nov 02, 2014 by jennifer aaker and andy smith with carlye adler. Jennifer aaker general atlantic professor of marketing. Nov 03, 2014 the dragonfly effect by jennifer aaker and andy smith with carlye adler is an insightful novel that guides you through the process of setting a goal and successfully executing it. The books coauthor, jennifer aaker, says the success of mr. See all books authored by jennifer aaker, including the dragonfly effect. The dragonfly effect ebook by jennifer aaker rakuten kobo. The dragonfly effect audiobook jennifer aaker, andy. Access a free summary of the dragonfly effect, by jennifer aaker and andy smith and 20,000 other business, leadership and nonfiction books on getabstract. Interview stanford professor jennifer aaker on how to. Feb 11, 2011 jennifer aaker and andy smith discuss their path breaking book, the dragonfly effect josseybass, 2010, and explain why the revolution has been tweeted. In 20, she coauthored the power of story, which drew on behavioral science to provide a handson tool to help companies put the dragonfly effect model to work. But no book addresses how to harness the incredible power of social media to make a.
Ultimately, the dragonfly effect demonstrates that one doesnt need money or power to cause seismic social change. Social media endow ordinary people with extraordinary powers of communication. Since the creation of the first blog, social media users and social dogooders have scratched their heads trying to determine how to unite their two groups. Reveals the four wings of the dragonfly effect and how they work together to produce colossal results. Quick, effective, and powerful ways to use social media to drive social change jennifer aaker and andy smith with carlye adler, foreword by chip heath, afterword by dan. View jennifer aakers professional profile on linkedin. But no book has addressed how to harness the incredible power of social media to make a difference. The dragonfly effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. But no book has addressed how to harness the incredible power of social media to make. Quick, effective, and powerful ways to use social media to drive social change, andy smith and jennifer aaker with carlye adler explain how to leverage the power of the new social media to do something that really matters. Jennifer aaker teaches at stanford universitys graduate school of business andy smith is an author, startup advisor and marketing specialist carlye adler is a writer and a journalist whose articles have appeared in various magazines. Proven strategies for harnessing the power of social media to drive social change many books teach the mechanics of using facebook, twitter, and youtube to compete in business.
By jennifer aaker and andy smith with carlye adler. Actionable use tactical micro goals to achieve longterm macro goals. Quick, effective, and powerful ways to use social media to. Quick, effective, and powerful ways to use social media to drive social change. By doing so, the authors use a series of inspiring stories to steer readers into ultimately realizing that using social media can drive social change. Jennifer is a social psychologist and professor of marketing at stanford business school. The dragonfly effect quick, effective ways to use social media to drive social change by andy smith and jennifer aaker. The book starts with identifying the four wings to start the dragonfly effect. To use social media to drive social change by jennifer aaker and andy smith has. Publishers weekly jul 26, 2010 marketing gurus and married couple aaker and smith turn aakers popular class at the stanford graduate school of business into a handbook on using the power and popularity of social media to do good in the world. The dragonfly effect by jennifer aaker, 9780470614150, available at book depository with free delivery worldwide. A companion to the award winning dragonfly effect, the dragonfly effect workbook, reveals how everyday people achieve unprecedented results through harnessing the incredible power of social media. Driving social change through social media by jennifer aaker and andy smith by walter lim, blogcritics.